Privacy Policy
This policy explains what personal data Marko (“Marko”, “we”, “us”) collects, why, how it is protected, and the choices you have. Marko is an AI assistant that helps businesses create, launch and monitor Google Ads search campaigns, available at marko.ad.
1. Who is responsible
Marko is a product of Semantory, a sole proprietorship registered in Armenia, which operates the service and is the data controller. Contact for all privacy questions and requests: contact@marko.ad.
2. Data we collect
- Account data. Your email address, used for passwordless sign-in (we send you a one-time code), and your language preference.
- Conversation content. What you write to Marko, such as descriptions of your business, product, website address, target country and language, budget and goals.
- Public website content. When you give Marko a website address, Marko fetches that public page to check it, for example, for conversion tags and enquiry forms.
- Google user data (only if you connect Google Ads). With your permission Marko accesses your Google Ads account through the Google Ads API: account and campaign identifiers, campaign, ad group, ad and keyword settings, budgets, conversion settings, performance metrics, and search terms reports. Marko also stores the OAuth access and refresh tokens that Google issues so that it can act on your behalf.
- Technical records. Basic logs needed to operate and secure the service, and usage records of our AI provider calls (such as number of tokens and cost). These records do not contain the text of your conversations.
3. How we use your data
We use your data only to provide and improve the features you use inside Marko: to hold the conversation, to propose and create campaigns that you approve, to monitor campaign performance and send you tasks and notifications, to secure the service and to respond to your requests. We do not sell your data and we do not use it for advertising or for building advertising profiles.
4. Google user data and Limited Use
Marko’s use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
Specifically, with regard to data received from your Google Ads account:
- We use it only to provide and improve the user-facing features described above, which are visible in Marko’s interface.
- We do not use it to serve advertising, including retargeting, personalized or interest-based advertising.
- We do not sell it or transfer it to third parties, except as necessary to provide these features (see section 6), to comply with applicable law, or as part of a merger or acquisition with prior notice to you.
- We do not allow humans to read it, unless we have your explicit consent for specific data, it is necessary for security purposes (such as investigating abuse), it is necessary to comply with applicable law, or the data is aggregated and anonymized for internal operations.
- We do not use it to develop, improve or train generalized artificial intelligence or machine learning models.
5. AI processing
Marko uses a third-party large language model service (Google Gemini API) to write replies, keyword ideas, ad texts and recommendations. To produce a response, the relevant part of your conversation and, where needed, campaign information is sent to that service. We use the provider’s paid API under terms and settings under which the content we send is not used to train the provider’s models. We send only what is needed for the specific response.
6. Who we share data with
Only service providers that process data on our behalf to run Marko: hosting and infrastructure, email delivery for sign-in codes, and the AI provider described above. They may process your data only to provide their service to us. We may also disclose data where required by law.
7. Storage and security
- Data is transmitted over encrypted connections (HTTPS).
- Google OAuth tokens are stored encrypted at rest.
- Access to production systems and data is restricted to the operator of the service.
- If we learn of unauthorized access to your data, we will notify affected users and the relevant authorities as required by law.
8. Retention and deletion
- We keep your data while your account is active.
- When you disconnect Google Ads, Marko immediately stops accessing your account and deletes the stored Google OAuth tokens. Data we received from your Google Ads account is deleted within 30 days.
- When you ask us to delete your account and data, we delete it within 30 days, except for what we must keep to meet legal obligations. Backups are overwritten within a further 30 days.
Campaigns that Marko has already created in your Google Ads account belong to you and stay in your account. Deleting your data from Marko does not delete them.
9. Your choices
- Disconnect Google Ads in Marko, or revoke Marko’s access at any time in your Google Account permissions.
- Request access, correction, export or deletion of your data at contact@marko.ad.
10. Your rights
Depending on where you live, you may have the right to access, correct, delete, restrict or object to the processing of your personal data, and to receive a copy of it in a portable format. You can also lodge a complaint with your local data protection authority. We apply the standards of the EU General Data Protection Regulation (GDPR) to all users worldwide, wherever they live. We process your data to provide the service you asked for (performance of a contract), to keep it secure (legitimate interests) and, where required, with your consent. We respond to requests within one month. To exercise your rights, write to contact@marko.ad.
11. Cookies and local storage
Marko uses only the browser storage that is necessary to keep you signed in and to remember basic interface settings. We do not use advertising or cross-site tracking cookies.
12. Children
Marko is intended for businesses and is not directed at people under 18. We do not knowingly collect data from them.
13. Changes to this policy
We will update this page when our practices change and will change the date at the top. If we add another advertising platform or use data for a new purpose, we will update this policy and, where required, ask for your consent first.
14. Contact
Marko, a product of Semantory (Armenia) — contact@marko.ad.